It was back in 2014 when, while trying to discover healthy snack options, we realized there wasn’t really a healthy granola bar available in the local market nor was anybody in Pakistan making them. While granola bars are supposed to be a healthy snack primarily made with oats, nuts and honey etc, most of the international brands available in the market were either full of refined white sugar, high fructose corn syrup or other harmful additives. This is when we got obsessed with creating our own version of a snack bar that wouldn’t only taste great, but will also be nourishing.
So off we went to experimenting and creating, trying and testing until we reached the perfect recipe of our first and original flavor: The Peanut Butter & Raisin Granola Bar.
We had a trial run at IBA City Campus Karachi and to our pleasant surprise all bars were sold by day end.
So we started off as ‘Love Nutritious’ in 2014 by taking limited orders for home delivery, while also supplying to a local Zumba class occasionally.
However the immense love and positive feedback from our customers convinced us to officially launch on a much bigger scale as Nutrilov on October 1, 2015 with two flavors: Peanut Butter & Raisin and Chocolate Chip & Coconut. Our third flavor, Almond Cappuccino, was launched a year later.
Our third flavor, Almond Cappuccino, was launched a year later.